GROWTH MACHINE | Marketing Podcast
How Steph Smith Made $40K+ from Her Ebook in 1 Month
Steph Smith, Head of Trends at The Hustle, joined the Growth Machine Marketing Podcast to talk about her new ebook, "Doing Content Right," and so much more.
Steph Smith doesn’t want you to read her book from beginning to end.
And if there’s a chapter that doesn’t apply to you? Skip it.
In her new ebook, “Standing Out in 2020: Doing Content Right,” Steph takes her learnings of content creation and distribution — from her years of leading content at Toptal and now leading Trends at The Hustle — and distills them into actionable advice.
Aside from her book, we discussed:
- The myth about successful content creators
- Figuring out your true differentiator
- How to reframe your view of SEO
Growth Machine listeners also get a special deal: Buy Doing Content Right by Steph Smith using the code “growthmachine” to get 25% off.
Podcast Available On
0:48 - How Steph is ensuring readers get value from their purchase.
5:45 - “Doing Content Right” live sessions.
9:08 - Strategies for distribution and launching an ebook.
14:25 - The importance of building an audience.
17:55 - Steph describes her sense of clarity during the writing process.
22:01 - Your niche = what you’re knowledgeable in + where you can provide value
26:17 - How to find your differentiator (and what The Hustle’s differentiator is).
30:48 - Steph shares the story behind her most shared article, How To Be Great.
36:55 - Comparing yourself to others (hint: don’t do it!)
41:22 - Acknowledging jealousy and turning it into positive action.
45:37 - Reframe your view of SEO to improve your content creation.
52:43 - Most people aren’t focused enough on content distribution.
Grab a copy of Doing Content Right by Steph Smith using the code “growthmachine” to get 25% off.
Doing Content Right (0:48)
Harry Dry (21:17)
David Perell (21:18)
The Hustle - Costco feature (25:35)
Sunday Stories (25:50)
The Hustle (25:58)
How To Be Great (30:08)
I sell onions on the Internet (48:59)
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