The Growth Machine Blog

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How to Attract Customers, Not Just Readers

When done right, conversion-driven content educates your prospects on the solutions to their problems and compels them to buy your product in a way that isn’t spammy. It's the best way to turn your readers into customers.

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Most Popular This Month

How to Attract Customers, Not Just Readers

How to Use Your Company Blog for PR & News (the Right Way)

How to Get Executive Buy-in for Content Marketing

4 Signs You're Ready for Link Building

How to Attract Customers, Not Just Readers

When done right, conversion-driven content educates your prospects on the solutions to their problems and compels them to buy your product in a way that isn’t spammy. It's the best way to turn your readers into customers.

Read more

How to Use Your Company Blog for PR & News (the Right Way)

One good reason to launch a company blog is to have a free space for company news and PR. But there’s an art to doing this right. Read on.

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How to Get Executive Buy-in for Content Marketing

If you’re looking for reasons other than SEO to do content marketing, you’ve come to the right place. Here are five ways to sell up your vision of content marketing to the leadership team.

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4 Signs You're Ready for Link Building

As you think about your website’s growth, you’ll need to first focus on the quality of your content before diving into link building tactics. Here’s how you’ll know when you’re ready for link building.

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Don’t Overthink It: Get These WordPress Plugins

Don’t Overthink It: Get These WordPress Plugins

These aren’t necessarily WordPress plugins that we think are the coolest or most clever. They’re the ones most crucial to your website’s success.

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How-to-Succeed-at-SEO-Without-Tools

How to Succeed at SEO Without Tools

Someone asked us: If you had no SEO tools, how would you approach your content strategy? Read on to learn how to get scrappy about content creation and SEO.

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Best Shopify Marketing Apps

The Best Shopify Apps to Boost Your Marketing and Crush Sales

Shopify boasts a ton of marketing apps that integrate seamlessly into their platform. Around 1,100 at last count. Our friends at Tako Agency give their top recommendations.

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6 Red Flags to Look for When Hiring a Content or Marketing Agency

This list is something I’ve developed over 8 years as a marketing executive who has spent $1.1 million dollars on agencies.

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How to Make a Content Style Guide

From Grammar Tips to Business Goals: How to Make a Content Style Guide

Need to train your writers faster and more efficiently? Supercharge your team with a content style guide that meets business goals.

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