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Congratulations to Our New CEO: Nora Schlesinger!

There’s no chance Growth Machine would be the company it is today without her.

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Most Popular This Month

Congratulations to Our New CEO: Nora Schlesinger!

Finding Balance Between Content Creation and Distribution

Don’t Find Your Niche — Find Your Key Differentiator

How To Plan Your Content Ahead of the Holidays (While Preventing Team Burnout)

Congratulations to Our New CEO: Nora Schlesinger!

There’s no chance Growth Machine would be the company it is today without her.

Read more

Finding Balance Between Content Creation and Distribution

As marketers, it’s easy to get caught up in the creation hamster wheel — only wanting to create, create, create. But even if you write the most poetic, Pulitzer-worthy piece, no one will read it if they don’t know it exists. That’s where content distribution comes in.

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Don’t Find Your Niche — Find Your Key Differentiator

Finding your niche, you’re told, is the only way to succeed in blogging in 2020. But Steph Smith doesn’t buy it (and neither should you).

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How To Plan Your Content Ahead of the Holidays

How To Plan Your Content Ahead of the Holidays (While Preventing Team Burnout)

The perfect time to start planning holiday content was yesterday. The second-best time is right now.

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How To Build a Community Online

Building an audience is not the same as building a community. We break down how to build a community and how to think about monetizing it.

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How To Repurpose Content Without Sounding Redundant

How To Repurpose Content Without Sounding Redundant

"But wouldn't repurposed content sound repetitive?" Think again. Here's why content repurposing serves not only your audience, but also your bottom line.

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Unlocking Great Content: How to Create a Content Marketing Persona

If you’re creating content for a traditional buyer persona, think again. Great content starts with truly knowing your audience. Here’s how to create a content marketing persona.

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How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months

Here's how one Growth Machine client, a direct-to-consumer beverage company, saw organic traffic grow to 8x in six months.

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How to Attract Customers, Not Just Readers

When done right, conversion-driven content educates your prospects on the solutions to their problems and compels them to buy your product in a way that isn’t spammy. It's the best way to turn your readers into customers.

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