The Growth Machine Blog

Here's the story of how we grew a B2B website by focusing on the end user audience — a B2B2C play.

Community growth and community engagement are two very different things. Algorithms, self-promotion by members, and time can make a community to grow — but that doesn’t mean members are engaged.

The marketing dream is to create viral loops for your audience. But how do you actually create them? We explain how, using a world-class example from marketing executive Amanda Goetz.

As marketers, it’s easy to get caught up in the creation hamster wheel — only wanting to create, create, create. But even if you write the most poetic, Pulitzer-worthy piece, no one will read it if they don’t know it exists. That’s where content distribution comes in.