The Growth Machine Marketing Podcast

Learn how to grow your business through SEO, Content Marketing, Social Media, and More.

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#27 Content Strategy Starts With Your Customers’ Language

Content marketing and SEO are not one and the same. Where an SEO strategy traditionally starts with keyword research, a full content marketing strategy starts with your customers' language.

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#26 There’s One Ecommerce Touchpoint With a 100% Open Rate

A 100% open rate? It's definitely not your email. Listen to this episode to find out from Kristen LaFrance what it is.

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#25 The Content Agency Questions You’ve Always Wanted to Ask

Our Head of Sales & New Client Strategy, Nathan Daly, joins the show to talk about FAQs from our clients and gives advice for how you can vet the agencies you (intend to) hire.

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#24 You Don’t Need a Tool for Better Marketing (You Need Good Data)

This episode is all about marketing operations and automation. Learn from Amazon Web Services' global marketing ops leader, Darrell Alfonso.

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#23 How Content and Community Empower Each Other

Christina Pashialis, Founder of ContentUK, joins the show to talk about going full-time with her content marketing community, and how content and community can and should feed each other.

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#22 Corey Haines Wants You To Be a More Prolific Marketer

What does it mean to be a more prolific marketer? It means creating a marketing flywheel for yourself — so you can work smarter, not harder.

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#21 How Doopoll's Content Strategy Converts 20% of Site Visitors

For Doopoll, an online survey company, publishing content based on low volume, high intent keywords was the silver bullet that got them to a 20% conversion rate from their content.

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#20 How New Creators and New Startups Should Think About Marketing

If there’s one thing you take away from this episode of the Growth Machine Marketing Podcast, it’s the importance of following attribution all the way to the end of the funnel.

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#19 Amanda Goetz Tells You How to Tap into Your Superfans

Amanda Goetz, former VP of Marketing for The Knot, schools us on community building and brand marketing. She also dishes out a hot take on NPS, and offers management advice.

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#18 DTC 101: Your KPIs Might Be Hindering Long-Term Growth

If you’re looking for a masterclass in direct-to-consumer marketing, start here. Ecommerce coach Austin Brawner has helped over 200 ecommerce brands grow to eight-figure businesses.

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#17 How Kaleigh Moore Uses Twitter to Build Her Brand

Whether you’re a business owner, retailer, freelancer, or copywriter — Ecommerce Expert and Writer Kaleigh Moore has advice for you.

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#16 Holiday Prep: Planning Your Content in Advance

Growth Machine’s Nora Schlesinger and Amanda Natividad talk about the importance of banking your content ahead of the holiday season.

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#15 How Steph Smith Made $40K+ from Her Ebook in 1 Month

Steph Smith, Head of Trends at The Hustle, joined the Growth Machine Marketing Podcast to talk about her new ebook, "Doing Content Right," and so much more.

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#14 Content Has 4 Goals (And They’re Not What You Think)

There's no Google Analytics data for "building trust." You can’t measure it — and therefore, it’s not a goal. Tommy Walker explains why, and he makes the case for four other goals.

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#13 Adam Rogers: From Intern to Content Marketing Manager in Less Than a Year

Sometimes the best way to break into a new career or industry is to do the work for free. Adam Rogers did this when he decided to pivot his teaching career into marketing.

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#12 Tim Stoddart: The Key to Success is Being Specific

If you’re starting a new business or launching your marketing career, start with this episode. Amanda talks with Tim Stoddart of Copyblogger, Stodzy Internet Marketing, and Sober Nation.

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#11 Corinne Watson: Ecommerce Content Needs to Move Forward

Amanda talks with Corinne Watson, Senior Content Marketing Manager for Postscript.io, about all things ecommerce and content marketing

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#10 SEO and Content Analytics: Why Being Data-Driven is the Wrong Approach

One of our Directors of Client Strategy, Gedaly Guberek, offers advice on which key performance indicators (KPIs) to look out for — and which two you should approach with caution.

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#9 Info Site Case Study: How a Gig Economy Website Hit 100K Monthly Visitors in 6 Months

Amanda interviews our Chief Operating Officer, Nora Schlesinger, about a case study on an informational website — and how they got to 100,000 monthly visitors in 6 months.

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#8 Mailbag Episode: Meet Our Head of Marketing; Content Without SEO Tools; Semantic Keywords

Nat Eliason introduces our new Head of Marketing, Amanda Natividad. Then they dive into mail bag questions — and they answer the question of executing a good content strategy without any SEO tools.

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#7 Recovering from Losing 80% of Your Traffic to a Google Update

Nat connects with Mike Colavita from Fat Buddha Glass. Mike successfully implemented the tips discussed by Nat for SEO recovery after the Last Google Medic Update (after losing 89% organic traffic).

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#6 SEO for Food Bloggers: Being Successful in an Incredible Competitive Space

Nora is Growth Machine’s Chief Operating Officer as well as the founder of A Clean Bake, a gluten free baking blog. She shares how to be successful in an extremely competitive space.

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#5 Cost to Acquire New Customers (CAC) and Their Lifetime Value (LTV) with Wilson Hung (Kettle & Fire)

Wilson Hung on optimizing the cost to acquire new customers & their lifetime value.

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#4 Learning Growth with Julian Shapiro and Asher King Abramson (Demand Curve)

Special episode of the Growth Machine Podcast. Julian Shapiro and Asher KA come to talk learning growth.

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#3 The Power of Pain-Point SEO with Benji Hyam from Grow and Convert

In this episode Benji Hyam from Grow and Convert joins Nat Eliason to talk about how you can use Pain-Point SEO to create content that will convert for your business.

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#2 SEO Case Study: 0 to 150k Monthly Visitors in 8 Months

In this episode of the Growth Machine Podcast, Nat Eliason talks about growing a blog from scratch to 150,000+ visitors per month using Search Engine Optimization (SEO) and Content Marketing.

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#1 Welcome to the Growth Machine Marketing Podcast!

In this quick intro episode, your host Nat Eliason goes over what to expect from the new Growth Machine Marketing Podcast.

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