If there’s one thing you take away from this newest episode of the Growth Machine Marketing Podcast, it’s the importance of following attribution all the way to the end of the funnel: understanding all your marketing metrics, seeing how people progress through your marketing funnel, and then actually meeting them.
Katie Mitchell, Head of Marketing at UserLeap, is a seasoned marketer with nearly a decade of experience at brands like Campbell Soup, PBS, EVERFI, and more. She joined the podcast to discuss:
We also discussed Katie’s marketing influences, and how she thinks less of work/life balance and more about work/life integration.
0:58 - Katie talks about how she grew her LinkedIn following to over 13,000.
5:15 - On LinkedIn, good content wins.
7:10 - Publishing content is ultimately how you learn about your audience and customers.
9:24 - Individual and company profiles on LinkedIn, and how they differ in their strategies.
12:24 - What does it take to be consistent with quality posts?
16:36 - LinkedIn as both a distribution channel and content platform.
17:40 - The long shelf-life of content, and why it’s okay to republish your content.
20:09 - How UserLeap continuously collects user insights to inform product teams.
25:16 - Paid advertising and the common problem with attribution.
30:58 - Are you relationship-focused vs. results-driven?
32:56 - Katie describes her marketing superpower and work-life integration.
38:26 - Tips for remaining productive. Katie shares a few of her favorite resources.
Devin Reed from Gong (10:13)
Dave Gerhardt (15:13)
Chris Walker (15:25)
Ryan Bonnici - CMO at G2 (31:16)
The GrowthTLDR Podcast (40:32)
Dave Gerhardt’s Marketing Group (40:51)
Demand Gen Live (41:06)
Katie Mitchell: @ksmitchell86
Amanda Natividad: @amandanat
Growth Machine: @growthmachine__