GROWTH MACHINE | Marketing Podcast
Everything You Need to Know to Start a Podcast for Your Company
If you're thinking of launching a podcast for your company, start here. And stay to the end for a speed round of podcast FAQs.
How meta: a podcast about podcasting. If you’re thinking of launching your own show, start here. Amanda Natividad, Head of Marketing for Growth Machine, talks with Tristan Pelligrino, Co-founder of Motion, a done-for-you B2B podcast agency.
We talk about:
- Why your podcast needs a theme statement
- Metrics to track
- 3 phases of podcast content
- Motion’s new podcasting course!
...and we do a speed round of podcast FAQs.
And good news: Growth Machine listeners get an exclusive offer for Motion’s B2B podcast course! Simply use code GM30 at checkout to get 30% off.
Podcast Available On
1:03 - What does it mean to have a done-for-you podcasting service?
3:58 - How transparency leads to trust.
8:24 - Creating your ‘theme statement’ starts with two questions: Who are you trying to help and where do they want to go?
11:46 - You’re not the hero of the story. Womp womp.
16:39 - The importance of genuine curiosity towards crafting each episode.
20:45 - Which metrics are most important when tracking the success of your podcast, and what about metrics that are immeasurable?
26:28 - Setting short-term and long-term KPI goals when you’re starting from scratch.
28:52 - Getting the most out of your podcast content through 3 phases: repurposing, distribution, and enrichment.
30:47 - The importance of consistency.
35:42 - Playing into different ways of interacting with your audience and guests to complement the traditional format of the podcast.
39:54 - In speed round style, Tristan answers all the getting-started podcast questions you’ve always wanted to ask.
Want Motion’s B2B course? Growth Machine listeners get an exclusive offer! Use code GM30 at checkout to get 30% off.
Motion Agency (1:05)
Nudge Podcast (10:51)
Google Analytics (22:24)
Motion Agency's podcast course [use code GM30!] (48:20)