Effective social media ads. Pricing strategy. Instant payment improvements.
If you’re looking for a masterclass in direct-to-consumer marketing, start with this latest episode of the Growth Machine Marketing Podcast.
Ecommerce coach Austin Brawner has helped over 200 ecommerce brands — like Ancient Nutrition, Kettle & Fire, and MVMT Watches — grow to eight-figure businesses.
In this episode, we discuss:
0:36 - Austin talks about his work as an Ecommerce Business Coach, and why that title best suits the services he provides to clients.
4:55 - Challenges clients often face while managing their budget in relation to their growth.
6:48 - Allocation of marketing spend: when should you start diversifying across different channels?
9:44 - Demand generation vs. demand capture. Importance of knowing the fundamentals of the platform you are advertising on.
15:42 - Coupon codes and special offers have become not only common but expected in ecommerce today; ways to track performance and cost effectiveness of your offer.
20:29 - How price points can increase the consumer’s desire for a product.
24:48 - Pricing dynamic in subscription-based businesses.
30:17 - Customer acquisition cost in organic vs. paid traffic.
32:43 - Key performance indicators in email marketing. Long-term thinking.
38:14 - What the upcoming holiday season may bring for ecommerce stores and brands.
43:08 - Be sure to check out Austin’s website Brand Growth Experts and Podcast
Austin’s community (join here) (16:30)
Honest Company (26:15)
Winc (26: 22)
Four Sigmatic Coffee (27:04)
Electric SMS (28:22)
Growth Machine: @growthmachine__