GROWTH MACHINE | Marketing Podcast

#17 How Kaleigh Moore Uses Twitter to Build Her Brand

Kaleigh Moore

Amanda Natividad

Podcast Available On

Show Notes

1:01 - How to adapt your writing style to match the tone of your work and align with your goals.

3:32 - Utilizing feedback from your editor in order to strengthen your writing.

5:02 - Kaleigh talks about the path to making her freelance work sustainable, and how her mindset has shifted from the start of her journey.

8:35 - Why authenticity and storytelling is important in building your personal brand. Sticking to your message and mission.

15:08 - Engaging with your audience, tapping into resources from your followers, and receiving consumer feedback.

22:09 - Kaleigh shares her process for networking and marketing herself.

25:51 - How to be strategic in educating and “activating” your subscribers for more engagement with your email content.

27:56 - Kaleigh tells her story of how she went from a student of Creative Class to a co-teacher along with course creator, Paul Jarvis.

29:56 - Opportunities in ecommerce and retail for eco-friendly products, and the higher price tag that comes with sustainable goods.

35:38 - Over-saturation of the eco-friendly market. Are companies jumping on board because it makes them look good or does it actually align with their mission?

37:17 - The current trends in the market, and why companies should focus on their core product rather than dipping into multiple industries or niches.

42:56 - How Black Friday and Cyber Monday may be different this year for both companies and consumers.

44:40 - Check out Kaleigh’s resources and templates for writers and freelancers, and follow Kaleigh on Twitter here!