Whether you’re a business owner, retailer, freelancer, or copywriter — Ecommerce Expert and Writer Kaleigh Moore has advice for you.
In this episode of the Growth Machine Marketing Podcast, there are lots lessons to unpack, such as:
1:01 - How to adapt your writing style to match the tone of your work and align with your goals.
3:32 - Utilizing feedback from your editor in order to strengthen your writing.
5:02 - Kaleigh talks about the path to making her freelance work sustainable, and how her mindset has shifted from the start of her journey.
8:35 - Why authenticity and storytelling is important in building your personal brand. Sticking to your message and mission.
15:08 - Engaging with your audience, tapping into resources from your followers, and receiving consumer feedback.
22:09 - Kaleigh shares her process for networking and marketing herself.
25:51 - How to be strategic in educating and “activating” your subscribers for more engagement with your email content.
27:56 - Kaleigh tells her story of how she went from a student of Creative Class to a co-teacher along with course creator, Paul Jarvis.
29:56 - Opportunities in ecommerce and retail for eco-friendly products, and the higher price tag that comes with sustainable goods.
35:38 - Over-saturation of the eco-friendly market. Are companies jumping on board because it makes them look good or does it actually align with their mission?
37:17 - The current trends in the market, and why companies should focus on their core product rather than dipping into multiple industries or niches.
42:56 - How Black Friday and Cyber Monday may be different this year for both companies and consumers.
Kaleigh’s newsletter (25:30)
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