Webinar: The Future of SEO Starts With the Death of Classic Keyword Research

Bernard Huang, Co-founder of Clearscope, tells us
his prediction for the future of SEO.

In this Growth Machine webinar, Bernard Huang, Co-founder of Clearscope, walks us through his prediction for the future of SEO.

And it's all about perspective-driven content.

- Users aren't looking for *what* something is. They're trying to get a holistic understanding of a given topic.

- We're starting to see this in Search Engine Results Pages (SERPs).

- So what does this mean for you, the user/searcher, the creator, and SEOs?

Timestamps

‍Bernard's slide deck

‍03:48: The evolution of Google Search

‍07:25: Search Engine Results Pages (SERPs) are graduating from a page to a puzzle. What are the most likely search paths the user will take, and how can Google present those in an engaging way?

‍10:31: Pairing search queries with the right associations.

‍13:33: The shift from factual, medical authority content served in SERPs vs. experience-driven content served in SERPs — depending on the search query.

‍19:58: SERPs that conclude searcher journeys are better

‍22:37: Search intent shifts over time: a framework for the newest way to think about SEO.

‍25:04: Emerging topic perspectives: contrarian, experience, and trust

‍27:05: Here's what we're starting to see in SERPs...

‍35:20: A summary of search perspective frameworks: stages of consideration, contrarian viewpoints, expert viewpoints.

‍37:05: The newest way to do SEO and "ranch-style SEO." (Hint: it covers a range of perspectives!)

38:50: Using Clearscope, and an exciting new feature announcement.

‍42:42: Audience Q&A.

Next Steps

Growth Machine is a proud user of Clearscope, the maker of an AI-powered platform that helps you optimize the quality of your content so that you can rank higher in search.

‍If you are an SEO or content creator and you're considering buying Clearscope, we'd love it if you used our referral link.

‍If you are a marketing or business lead who wants to consider hiring Growth Machine to run your SEO and content creation for you, fill out our contact form and we'll get back to you tomorrow.

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