#19 Amanda Goetz Tells You How to Tap into Your Superfans

0:51 - Curating your Twitter feed and utilizing Twitter to build your network. 

5:45 - Forming personal connections on social media. (Hint: vulnerability) 

9:35 - Why values and connections are key in brand-building.

13:51 - Most companies fail in their retention strategy. 

17:10 - Strategies for finding your superfans or loyalists and using their feedback.

20:24 - NPS and use of data from consumers.

22:30 - A brand/product secret: building viral loops into your product.

28:20 - Amanda shares her initial thoughts on marketing strategy for her own startup

31:18 - Middle management and how senior leadership can support their growth.

38:13 - How do you come to an agreement with someone who is “strong but wrong?”

Links:

How To Build a Community Online

Growing your Twitter following - Amanda Goetz on YouTube  (0:51)

Fast (14:02)

Matthew Kobach tweet (14:05)

The Knot (22:33)

Drybar - Alli Webb (30:21)

Find us on Twitter:

Amanda Goetz: @AmandaMGoetz

Amanda Natividad: @amandanat

Growth Machine: @growthmachine__