GROWTH MACHINE | Marketing Podcast
#19 Amanda Goetz Tells You How to Tap into Your Superfans
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0:51 - Curating your Twitter feed and utilizing Twitter to build your network.
5:45 - Forming personal connections on social media. (Hint: vulnerability)
9:35 - Why values and connections are key in brand-building.
13:51 - Most companies fail in their retention strategy.
17:10 - Strategies for finding your superfans or loyalists and using their feedback.
20:24 - NPS and use of data from consumers.
22:30 - A brand/product secret: building viral loops into your product.
28:20 - Amanda shares her initial thoughts on marketing strategy for her own startup
31:18 - Middle management and how senior leadership can support their growth.
38:13 - How do you come to an agreement with someone who is “strong but wrong?”
Matthew Kobach tweet (14:05)
The Knot (22:33)
Drybar - Alli Webb (30:21)
Find us on Twitter:
Amanda Goetz: @AmandaMGoetz
Amanda Natividad: @amandanat
Growth Machine: @growthmachine__
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Head of Marketing