If you want to listen to only one podcast about brand marketing, this is the one.
Amanda Goetz spent more than five years at The Knot, helping to grow the wedding juggernaut into the household name it is today.
She’s now the Chief Marketing Officer for Teal, and she’s starting up her own luxury CBD company for women, House of Wise. In this episode we cover…
0:51 - Curating your Twitter feed and utilizing Twitter to build your network.
5:45 - Forming personal connections on social media. (Hint: vulnerability)
9:35 - Why values and connections are key in brand-building.
13:51 - Most companies fail in their retention strategy.
17:10 - Strategies for finding your superfans or loyalists and using their feedback.
20:24 - NPS and use of data from consumers.
22:30 - A brand/product secret: building viral loops into your product.
28:20 - Amanda shares her initial thoughts on marketing strategy for her own startup
31:18 - Middle management and how senior leadership can support their growth.
38:13 - How do you come to an agreement with someone who is “strong but wrong?”
Matthew Kobach tweet (14:05)
The Knot (22:33)
Drybar - Alli Webb (30:21)
Amanda Goetz: @AmandaMGoetz
Amanda Natividad: @amandanat
Growth Machine: @growthmachine__