GROWTH MACHINE | Marketing Podcast
#14 Content Has 4 Goals (And They’re Not What You Think)
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1:40 - How do you know whether you’re building trust with your audience?
5:16 - The way people consume media and the effect it has on content formats.
7:54 - Tracking success and metrics among different forms of content.
10:32 - People tend to follow common patterns while reading written content.
14:46 - Getting executive buy-in for content marketing.
17:42 - Repurposing content without sounding repetitive.
19:44 - Tommy’s 4 content marketing goals.
26:31 - Strategies to getting your content shared.
31:24 - What makes Mary Meeker’s annual internet trends report so successful?
35:25 - Confirmation bias in content marketing, news and media.
43:38 - Understanding how visitors are interacting with your content.
49:52 - Reporting metrics in a way that aligns with your story.
99% Invisible (6:42)
Chartbeart research (22:03)
Orbit Media by Andy Crestodina (25:41)
Blogging Statistics (25:49)
Content marketing goals (30:52)
Mary Meeker - Meeker Report (30:54)
Adobe Analytics (44:01)
Tommy’s site: Tommy Is My Name
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Head of Marketing