GROWTH MACHINE | Marketing Podcast
#13 Adam Rogers: From Intern to Content Marketing Manager in Less Than a Year
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0:40 - How Adam got started in content marketing.
4:06 - Building up a portfolio when you’re just starting out.
8:24 - How to spot red flags as a freelancer to ensure you’re not taken advantage of by a client.
12:45 - From intern to manager in less than a year at Kayako.
16:35 - Learning from other content marketers and advocating for yourself.
22:27 - Why good content marketing can make the rest of your marketing more sustainable.
26:20 - Adam shares how content marketing looks in his current role with Shopify.
32:01 - The strategy of republishing.
34:20 - How to handle link building and spammy backlink requests.
38:24 - Leveling up your content marketing.
42:40 - Thanks for listening! Be on the lookout for next week’s episode. If you have questions or suggestions, you can find us on Twitter @growthmachine__.
Boston Content Podcast (0:58)
Groove HQ (17:26)
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Growth Machine: @growthmachine__