#13 Adam Rogers: From Intern to Content Marketing Manager in Less Than a Year

Show Notes:

0:40 - How Adam got started in content marketing.

4:06 - Building up a portfolio when you’re just starting out.

8:24 - How to spot red flags as a freelancer to ensure you’re not taken advantage of by a client.

12:45 - From intern to manager in less than a year at Kayako.  

16:35 - Learning from other content marketers and advocating for yourself.

22:27 - Why good content marketing can make the rest of your marketing more sustainable. 

26:20 - Adam shares how content marketing looks in his current role with Shopify. 

32:01 - The strategy of republishing.

34:20 - How to handle link building and spammy backlink requests. 

38:24 - Leveling up your content marketing.

42:40 - Thanks for listening! Be on the lookout for next week’s episode. If you have questions or suggestions, you can find us on Twitter @growthmachine__.

Links:

Boston Content Podcast (0:58)

Kayako (3:29)

Shopify (17:08)

Zendesk (17:15)

Freshdesk (17:24)

Groove HQ (17:26)

Sumo (17:54)

NerdWallet (31:13)

Find us on Twitter:

Adam: @AdamRogersUK

Amanda: @amandanat

Growth Machine: @growthmachine__