Growth Machine Surviving and Thriving

Surviving and Thriving Amid COVID-19

This is a slightly adapted version of a message I shared in the Growth Machine slack this morning. It's our commitment to not just surviving, but thriving, through the health and economic crisis to come.


It's natural to be afraid of what's going to happen over the next few months. All of us know someone whose work, or health, will be severely disrupted by COVID-19.

I'm already seeing this in Austin. Restaurants and cafes have been ordered to close by the city, and it's not clear there will be any relief for them. But, they aren't waiting for relief. They're spinning up ordering websites, doing free deliveries, offering future-redeemable gift cards with big bonuses, and coming up with new ideas every day. It's inspiring how fast they've mobilized to make sure they can endure this hit to their business.

We can look at everything going on through the lens of fear, or opportunity, and we must choose to focus on the opportunity. That doesn't mean spend lavishly and pretend nothing's wrong. It means be smart, get creative, and find new ways to succeed.

We'll discover what these opportunities to succeed are at Growth Machine as we go, but we already have a few:

First: We are, and always have been, a fully remote company. We know how to work over Slack, Asana, and Zoom, so our day-to-day productivity isn't impacted by these quarantines. Many of our clients' lives are in chaos from dealing with the impacts of COVID-19, and our ability to continue delivering excellent service in the midst of all the chaos gives us an opportunity to build a relationship for life. Now, more than ever, we need to provide a truly autonomous, trusted service that our clients can rely on.

Second: Many of our competitors may be struggling to adjust to this environment. By being outspoken about our commitment to continue doing great work and staying strong through this crisis, we can attract more new business than other companies who are being defensive. Other agencies are going to shut down, and when they do, we'll be here to take over their work.

Third: This market decline will end, and when it does, there will be a huge opportunity to help newly emerging businesses grow. By spending this time further establishing our reputation as one of the best content marketing and SEO teams online, we'll be the first people new businesses come to as they unlock more funds to invest in growth.

We've never been truly tested as a business, and I'm confident that with our team, we can turn this strange new world into a tool for making ourselves and our company much better.

But it will require everyone's commitment to making it happen. If we aren't all onboard with making the most of the situation, we could die a slow, fearful death as I imagine many businesses will in the coming months.

So here's what I need from everyone:

A greater than usual commitment to doing the best work possible for our clients.

We must make sure we're delivering excellent work, that our clients are being heard, and that we're finding new ways to surprise them and deliver value. How can we go above and beyond, and become a truly indispensable part of their team?

A strong eye for opportunities to reduce spending or save time without sacrificing quality.

We almost certainly have some opportunities to save resources. Are there tools we can get rid of or replace? Are there steps in the process we can adjust to save time? Are there new systems we can put in place to do more with less? Again, this is a time for creativity. Don't feel like you can only think about your area of work, sometimes fresh eyes bring the best ideas.

An open mind for new ways to promote ourselves.

Assume our inbound leads are going to dry up significantly in the coming months. How can we help other businesses see this as an opportunity to start competing on a marketing channel that other businesses are going to be neglecting? What other ways could we generate new business, or what new business channels could we explore? Don't limit yourself to our existing agency work: how else can a team of skilled marketers, writers, and operators help companies or individuals?

I'm honestly excited about getting through this together. I'm going to be working harder than ever to make sure Growth Machine continues to grow, and I'm so grateful that I get to work on it with all of you.

I don't expect it to be easy, but I'm confident in our ability to thrive if we're committed to making it happen.


If you, too, are taking an offensive rather than defensive approach to whatever COVID-19 is bringing our way and want help growing your business, contact us.

Or, if you're looking to join a company that's focused on thriving, not just surviving, we're hiring.

Shoutout to Bryan Harris of Growth Tools for inspiring this post

Nat Eliason

Nat is the CEO & Founder of Growth Machine.
Done! You’re all set 👍🏼
Oops! Something went wrong while submitting the form.

Recent Posts